Services · SaaS products
Back to Zero
Back to Zero is AVILA®'s own SaaS: it counts the days without a sale for your company, each sales rep and each category, and keeps your sales team focused on closing. Built with AI and operated by us.
Back to Zero is a cloud app that counts the days without a sale for a company, for each sales rep and for each category, and resets the counter to zero with every sale. It is the first in-house SaaS product from AVILA®, a technology and business consulting firm based in Monterrey, Mexico. Built with artificial intelligence, it launched in 2026 at backtozero.app.
What problem does it solve?
On many sales teams, "when was our last sale?" has no instant answer. The numbers sit in the CRM, the billing system or a spreadsheet, and get reviewed at month-end, when it's too late to change course. Back to Zero boils that question down to one number the whole team understands: the days since we last sold.
The counter works on three levels: the whole company, each sales rep and each product or service category. Every recorded sale resets the matching counter to zero. Leadership can see at a glance which part of the business is cooling off, and every rep knows where they stand without waiting for the monthly report.
What's included?
Days-without-a-sale counters by company, by rep and by category.
A daily email to the team with the scoreboard, the monthly recurring revenue (MRR) target and who closed; plus an afternoon reminder to the admin team.
Forecasts based on the sales pace of the last 90 days, so you know whether this month's target is within reach.
Sales postcards to celebrate every win with the team.
AI prospecting: generates ready-to-use prompts for ChatGPT or Claude, tailored to your category and territory, to find new prospects.
Promotions with their own page and a link per rep, so you know who generated each opportunity.
Commissions and collections, so the admin team can follow every sale until it's paid.
Groups and leaderboards for the team on the larger team plans.
Multiple brands in one account, for companies that sell under more than one trade name.
Roles for Administrator, Sales Rep, Admin and Stakeholder, each seeing what they need.
The app works in English and Spanish, and each company sets its own currency and time zone.
Who is it for?
Back to Zero is built for companies with a sales team, from a couple of reps to several groups, that want to keep their sales rhythm without adding another complicated system. Sales leadership uses it to check the pulse of the business every morning; reps use it to see their scoreboard and prospect; and the admin team uses it to follow commissions and collections.
Back to Zero is not a CRM. It doesn't replace the record of leads, opportunities and activities your company already keeps; it works alongside it. Its job is different: turning the result of that work into a simple, daily signal everyone can see.
How much does it cost?
Back to Zero has a free plan for small teams and paid plans for larger teams, with extra features such as groups and leaderboards. Prices change over time, so the current reference is always the Back to Zero pricing page.
Security and control of your data
Encrypted connections at all times.
Two-factor authentication (2FA), optional or mandatory as the company decides.
Sign-in with your Google or Microsoft account.
Support staff can only access your account with your permission, for 24 hours, and the access is logged.
You can export your data at any time.
If you cancel, you have 30 days to reactivate your account.
From client solutions to our own products
Since 2003, AVILA® has built systems for others: a quality management system for a steelmaker, an electronic traffic-ticket platform for government and, in 2024, a SaaS maintenance-planning platform for a company that provides industrial maintenance services to plants. In 2026 we took the next step: designing, building and running a product of our own. That's how Back to Zero was born, created by our founder, Jorge Avila Meléndez, and introduced in the webinar "From client solutions to our own products."
Building your own product changes the conversation. There's no client defining the scope: you have to decide which problem to solve, for whom, what to charge and how to sustain it. Those are the same questions we work through in business plans with our clients, and this time we answered them for ourselves.
What did we learn building it?
One clear number moves people more than a crowded dashboard. Picking a single signal, days without a sale, forced us to cut everything that didn't help sell today.
Don't compete with what the customer already has. Deciding early that Back to Zero would not be a CRM let us stay focused and fit in with each company's existing tools.
SaaS is operations, not just code. Plans, billing, languages, currencies, time zones, support, backups and account closures are part of the product from day one.
Trust is designed. Two-factor authentication, permission-based and logged support access, and free data export aren't extras: they are what lets a company trust a third party with its information.
AI speeds things up; judgment stays human. We use artificial intelligence to write, review and test code faster; a person reviews every change, and it passes automated tests.
We bring all of that to the custom software and web apps we build for clients: if your company wants to turn a process or an idea into a multi-customer platform, we've already walked that road with a product of our own. You can see more of our applications in apps built by AVILA®.
Benefits
- A daily signal the whole team understands: the days since the last sale.
- Visibility by company, by rep and by category, without waiting for month-end.
- Forecasts based on your real sales pace, so you know in time whether the target is reachable.
- Faster prospecting with AI prompts built for your category and territory.
- Works alongside your CRM: no migration and no change to how you log opportunities.
- Security and data control: 2FA, permission-based support access and export at any time.
Frequently asked questions
What is Back to Zero?
Back to Zero is a SaaS app that counts the days without a sale for a company, for each sales rep and for each category. Every sale resets the counter to zero, and each morning the team gets an email with the scoreboard, the monthly target and who closed. It is AVILA®'s first in-house product, launched in 2026 and available at backtozero.app.
Is Back to Zero a CRM?
No. Back to Zero doesn't track leads, opportunities or activities the way a CRM does, and it isn't meant to replace one. It focuses on a single signal, days without a sale, and on keeping the sales team paying attention to it. You can use it alongside the CRM your company already has, with no data migration and no change to how you work.
How much does Back to Zero cost?
There's a free plan for small teams and paid plans for larger teams, with features such as groups and leaderboards. Because prices can change, the current reference is the pricing page at backtozero.app/precios. There you can compare plans and create an account to try it with your team.
Who develops and runs Back to Zero?
Back to Zero is developed and operated by Avila Integradores de Soluciones, S.A. de C.V., the company behind the AVILA® brand, headquartered in Monterrey, Mexico. It was created by our founder, Jorge Avila Meléndez, and the AVILA® team builds and runs it with the same approach we use on custom software projects for our clients.
How secure is my company's information?
Connections are always encrypted, you can make two-factor authentication optional or mandatory, and you can sign in with your Google or Microsoft account. Support staff can only access your account with your permission, for 24 hours, and that access is logged. You can also export your data at any time.
Does it work in Spanish and with other currencies?
Yes. Back to Zero is available in English and Spanish, and each company sets its own currency and time zone. That means teams in the United States, Mexico or elsewhere can use it, and daily emails and end-of-day cutoffs arrive at the right local time for each team.
How does Back to Zero use artificial intelligence?
In two ways. To build it, our development team uses AI as a productivity tool, always with human review and automated tests. Inside the app, the "AI prospecting" feature generates ready-to-use prompts for ChatGPT or Claude, tailored to your category and territory, so you can find new prospects faster.
Can you build a similar SaaS product for my company?
Yes. The experience of building and running Back to Zero is the same one we apply to custom software and web app projects: separate accounts per customer, plans, online billing, security and support. If you have a product idea, we can start with a business plan and an assessment; reach out through our contact page.