A web portal and catalog CMS for a ceramic tile manufacturer

A ceramic tile manufacturer manages a broad catalog that changes all the time: new collections arrive, others are discontinued, and each product has its own formats, finishes, images, and spec sheets. For many customers, the website is the first place they see the product, and for architects and designers it's a working tool for specifying.

A portal like this faces several challenges at once:

• The catalog at the center. Visitors aren't looking for a brochure; they're looking for the floor or wall tile they need, by style, finish, format, or the room they're remodeling.

• High-volume updates. When a collection launches or changes, many products move at once. Entering them one by one is slow and invites errors.

• Two different audiences. Homeowners want inspiration and to find their product; professionals need information to specify and support for their projects.

• A site built to last. A catalog portal isn't built once: it has to grow with the company, its collections, and its channels over many years.

AVILA® developed the manufacturer's web portal, with a full CMS designed to manage its product catalog, and kept evolving it from 2013 to 2025.

A CMS built for the catalog

The content manager isn't a generic page editor: it's designed around the product. It's where the catalog is managed and where high-volume updates are made efficiently, so a new collection or a change that affects many products doesn't turn into weeks of data entry. The portal also includes a module for architects, the professional audience that specifies the product in its projects.

What the portal offers visitors

• Filters by category, design type (wood, cement, marble, stone, solid color), finish, format, and room, so people reach the product from what they actually need.

• Browsing by series, to see products from the same line together.

• New products front and center, so new releases don't get lost in the catalog.

• A downloadable catalog, for people who want to consult it outside the site or share it.

• A professionals area with specification support.

A long-term relationship

The portal is part of a relationship with this manufacturer that spans many years. In 2013, AVILA® developed its iOS inspiration and catalog app; starting in 2019 it took on the management of the company's Azure and Office 365, and in 2025 it took care of its domains, SSL certificates, dedicated hosting, and catalog maintenance. Knowing the business over time means every change to the portal starts from what already works.

A catalog portal pays off when the people who run it can keep it up to date without relying on manual entry for every change, and when visitors find the product starting from their own question. If your company needs a portal like this, see our portals, websites, landing pages, and e-commerce, custom software, and infrastructure and Azure cloud.