Services · Technology
Websites, landing pages and e-commerce
We build fast, secure, easy-to-update corporate websites, landing pages and online stores, with technical SEO and optimization for AI search built in from day one.
Website development is the technical work of building an organization's site: its structure, its design in code, its speed, its security and its ability to show up in search. At AVILA®, a technology and business consulting firm based in Monterrey, Mexico, we have built corporate websites, landing pages and online stores since 2003 in three ways: coded from scratch, on WordPress or on WebLayer, our own website engine.
What AVILA® does and what tresensocial does
Within AVILAPRO Group we split the work so each part is handled by a specialist. AVILA® builds the site: architecture, development, hosting, security, speed, technical SEO and optimization for LLMs and AI search. Digital presence (content strategy, campaign copy, social media and brand communication) is offered through our sister company tresensocial; see digital presence, with tresensocial.
You can hire just the website, just the digital presence, or both with one coordinated team. If you already have a content agency, we work with them: we make sure the site loads fast, stays secure and is understood by search engines.
What kinds of sites we build
Corporate websites: who you are, what you offer, case studies, team and contact, with a content manager so your team can update copy, news and job openings without a developer.
Landing pages: pages built around a single action (request a quote, register for an event, download a document) for ad campaigns or launches, with forms connected to your CRM or email.
Online stores (e-commerce): catalog, cart, card and alternative payments, shipping, inventory and invoicing.
Online configurators and quoting tools: customers build their order and the system calculates parts, add-ons and price. See quoting tools and internal systems.
AI-powered websites: assistants that answer questions using the site's own content, chatbots, and structured content that AI assistants can cite.
Multilingual websites: Spanish and English versions properly linked to each other, for audiences in Mexico and the United States.
Redesigns and migrations: a new platform or a new look without losing content or the rankings you've earned.
When a site needs private areas with users, roles and integrations, it becomes a portal; see portals.
Three ways to build your website
A website can be built in three ways, and at AVILA® we do all three. We choose based on what the site has to do, who will run it and how long it needs to last, not on trends.
Coded from scratch
For sites that are almost an application: a configurator, a quoting tool, a special sales process or a deep integration with your systems, or when speed or a specific feature matters more than being able to edit everything from a dashboard. Every feature is custom-built, and content changes may require a developer. See custom software and web apps.
WordPress
The most common choice for corporate and content-driven sites. It's flexible, easy to update and has a huge plugin ecosystem, including commerce plugins for selling online. It does demand discipline: few plugins, well chosen and kept up to date, because a neglected WordPress site is slow and an open door for attacks.
WebLayer, our own engine
WebLayer is the website engine we designed and coded at AVILA®; this very site runs on it. It comes with what a corporate website needs built in: a block editor with a preview on every device, Spanish and English with hreflang, structured data, an llms.txt file for AI assistants, page caching, a blog with an editorial plan, and modules for services, case studies, team and job openings. Each site has a design of its own that your team can edit without breaking it. It has no cart or payments, so it isn't the option for an online store.
What if you want to sell online?
For stores we recommend Shopify if you want to start selling quickly without managing servers, in exchange for a monthly fee and, depending on the plan, transaction fees; WordPress with a commerce plugin if your site is content-driven and the store is one part of it; or PrestaShop, an open-source store on your own server that gives you more control over the catalog and costs, with more technical maintenance.
If you're torn between two paths, we prepare a written comparison: features, monthly cost, transaction fees, ease of operation and migration plan.
How we work
Assessment. The site's goal, audiences, existing content, current platform, search rankings and what must be preserved.
Architecture and design. Sitemap, page structure, wireframes and design based on your brand identity.
Development. Built in a staging environment, with real content, forms and connections.
Technical SEO and AI readiness. Speed, structured data, sitemap, tags, redirects and accessibility.
Testing. On desktop, tablet and phone, across browsers, checking forms, payments and speed.
Launch. Domain, SSL certificate, hosting, email and analytics, plus training for whoever will manage the content.
Maintenance. Updates, backups and monitoring under a support plan.
Experience behind the service
In 2007 we built a web platform for a U.S. client to quote and sell marble countertops: buyers configured their kitchen, the system calculated pieces, add-ons and installation, and payment was made online with a financing option. In 2012 and 2013 websites were a major part of our work, including an online store. In 2015 we delivered a self-managed WordPress site with SEO; in 2024, a WordPress redesign with a chatbot; and in 2025, corporate WordPress sites with technical SEO, along with domains, SSL, dedicated hosting and catalog maintenance for other clients.
In 2026 we delivered a redesign with a migration to WordPress and two AI-powered landing pages, a Wix vs. Shopify comparison followed by setting up the chosen store, and a corporate site with a newsroom built for search engines and AI assistants, together with tresensocial. Our own site, which used to run on WordPress, now runs on WebLayer, the website engine we developed at AVILA®.
What you need to have ready
Your brand identity (logo, colors, typefaces), or support from a branding team.
The content, or a decision on who will write it.
Access to your domain, current hosting and Google Search Console, if they exist.
One person to review and approve each stage.
Benefits
- A site that is fast and secure in its code, not just good-looking in a presentation.
- Technical SEO and AI-assistant readiness built in during development, not added as an afterthought.
- A content manager so your team can update the site without a developer.
- A platform recommendation with clear costs and fees before you commit a budget.
- Migrations with planned redirects to keep your search rankings.
- One team coordinated with tresensocial if you also need content and social media.
- Domain, hosting, SSL, backups and support from the same provider.
Frequently asked questions
How much does a website cost?
It depends on the number of pages, the platform, whether it includes an online store, the integrations and who writes the content. A landing page is a short project; a store with a large catalog and shipping takes more work. We start with an assessment and give you a phased proposal with clear deliverables. You can request it through our contact page.
How long does it take to build a website?
A landing page can be ready in a few weeks; a corporate site or online store takes weeks to months depending on content and integrations. What usually delays a website is the content, not the development, so from the start we agree on who writes each page and when it's due.
Which is better for an online store, Shopify or WordPress?
Shopify fits if you want to sell quickly without managing servers and accept a monthly fee and transaction fees. WordPress with a commerce plugin fits if your site is content-driven and the store is one part of it. PrestaShop or custom development fit when you need more control over the catalog or special sales rules. We give you a written comparison.
Do you write the copy and manage social media?
Content strategy, campaign copy and social media are handled by our sister company tresensocial. AVILA® builds the site and takes care of technical SEO and optimization for AI search. You can hire both services in coordination or work with your own content agency.
Can I update the site myself?
Yes. The sites we deliver come with a content manager: your team can change text, images, news and products from a dashboard without touching code. We include training and a short guide. Structural, design or new-feature changes are handled by us under your support plan or as a separate project.
Will I lose my Google rankings if I change my website?
Not if the migration is planned. Before the switch we inventory the pages that get traffic, keep URLs where possible and set up permanent redirects where they change. After launch we monitor Search Console for crawl errors. See technical SEO for how a migration works.
Do you include hosting, domain and SSL certificate?
Yes, if you need them. We can register or renew your domain, install the SSL certificate and host the site on shared or dedicated hosting or on Microsoft Azure, depending on your traffic and security needs. If you already have a provider, we work with it. See infrastructure and Azure cloud.
What is an AI-powered website?
It's a site that uses artificial intelligence to serve visitors better: an assistant that answers questions from the site's own content, a chatbot that routes requests, or forms that sort incoming messages. It's also a site prepared so ChatGPT, Gemini or Claude can understand and cite it. See LLM optimization.
Case studies with this service
Nonprofits · 2026
A "brick by brick" interactive donation platform to build a church
A parish building a new church has an interactive platform where its community donates bricks, dedicates them, and places them on a virtual wall, plus a website of its own with its own content manager.
Building materials · 2025
A web portal and catalog CMS for a ceramic tile manufacturer
A ceramic tile manufacturer runs a web portal developed by AVILA®, with a CMS designed to manage its product catalog, update it in high volume, and serve architects and specifiers.