3es.mx

3es.mx is a branded link shortener: it turns long web addresses into short links with your username, counts every click and explains the stats in plain language. It was built by AVILA®, a technology and business consulting firm in Monterrey, Mexico, for tresensocial, our sister company in AVILAPRO Group, which offers it to the public at 3es.mx and is responsible for it. AVILA® is its hosting provider.

What is a branded link shortener?

A link shortener takes a long web address, full of parameters, and turns it into one that's short and easy to share. Generic shorteners fix the length, but the resulting link says nothing about who's sharing it. A branded shortener adds identity: on 3es.mx every link takes the form `3es.mx/your-username/alias`, so recipients know who it comes from before they open it.

That matters on social media, in WhatsApp messages, in print and in presentations, where a readable link earns more trust than a random string of characters. And because every click is counted, the short link also becomes a simple way to measure which channel works.

What does 3es.mx include?

• Short links with your username and an alias you choose.

• Direct redirects, with no interstitial pages or ads between the click and the destination.

• Every click counted, with stats explained in plain language: when clicks arrive and what changed this week.

• A public page with your links and social profiles, handy as the single link in your profile bios.

• Channel insights on the team plan: which channel responds best and when to post.

• Levels and achievements, so measuring doesn't feel like a chore.

• An app you install from your browser, with no app store involved.

• Per its terms of use, it also covers landing pages, forms, digital contact cards (vCards) and QR codes.

The service is available in English and Spanish. It currently runs as an invitation-only beta, with a free plan and paid plans whose details are published on the 3es.mx site itself.

Privacy: no third-party analytics

Many free shorteners fund themselves with data from the people who click. 3es.mx follows a different principle, which its site puts this way: "Your short links never carry third-party analytics." The stats you see are generated within the service, and how long that data is kept depends on your plan.

For a brand, that brings two advantages. The first is reputation: your followers aren't exposed to other companies' trackers just for clicking your link. The second is compliance: it's easier to explain in your privacy notice what data is collected when the service doesn't share information with third parties.

Who does what?

Each company in AVILAPRO Group has a clear role, and 3es.mx is a good example of how they complement each other:

• tresensocial offers 3es.mx to the public as its own product, is responsible for it, and folds it into its marketing, communications and digital presence offering. If you're looking for content strategy or social media management, the path is digital presence with tresensocial.

• AVILA® built the platform and hosts it on the infrastructure we manage. It's the same work we do for clients in custom software and web apps and in infrastructure and cloud.

So anyone using 3es.mx has an agency that understands digital communication on one side, and a technology team that builds and runs the platform on the other.

How did we build it?

3es.mx is a SaaS product: one platform serving many accounts at once, each with its own links, stats and plan. That means keeping each account's data properly separated, managing permissions and plans, and keeping the service up around the clock, because a short link that doesn't respond is a wasted post.

A few technical decisions shaped the product:

• Temporary redirects (302). Unlike a permanent redirect (301), browsers don't cache the destination, so every click goes through the server and can be counted.

• First-party stats. Measuring inside the platform, without third-party scripts, protects privacy and keeps redirects fast.

• Installable web app. One codebase works on desktop and mobile, without waiting for app store approval.

• Bilingual by design. Copy, emails and stats in English and Spanish.

Together with Back to Zero, 3es.mx is one of the SaaS products AVILA® has built. You can see more of our applications in apps built by AVILA®.

Does your company need a tool like this?

If your brand needs its own shortener, a link hub or an internal tool with similar logic, we can build it to fit, on your own domain and in your own cloud. We start by understanding what you want to measure and who will use the tool; then we propose the scope. Reach out through our contact page.