Services · Business consulting
UX and web accessibility assessment
We evaluate your website or web app against usability heuristics, WCAG 2.2 criteria, information architecture, content and SEO, and deliver prioritized findings, wireframes and a strategy to improve or redesign it.
A UX and web accessibility assessment evaluates how easily people can find information, complete tasks and use a website or app, including people with disabilities. At AVILA®, a technology and consulting firm based in Monterrey, Mexico, we review sites against usability heuristics, WCAG 2.2 criteria, information architecture, content and SEO, and deliver a prioritized strategy.
Why assess before you redesign?
Many redesigns change colors and photos but repeat the same problems: menus nobody understands, duplicate or outdated information, forms people abandon and pages search engines can't find. An assessment gives you evidence to decide what to change and in what order, so you don't invest in a new site with the old one's flaws.
It also pays off when no redesign is planned: many accessibility, content and speed improvements can be made on your current site, starting with the ones that affect users most.
What we review
Usability
A heuristic evaluation based on recognized principles, such as Jakob Nielsen's ten usability heuristics: the site should show what's happening, speak the user's language, stay consistent, prevent errors and help people recover from them. We also walk through the site's key tasks: requesting information, enrolling, buying, downloading a document or getting in touch.
Accessibility (WCAG 2.2)
The Web Content Accessibility Guidelines (WCAG) 2.2, published by the W3C in 2023, are the international benchmark. We review the Level AA success criteria, the level most accessibility policies require: color contrast, image alt text, keyboard navigation, visible focus, headings and labels, forms with clear instructions and error messages, video captions and touch target size. We combine automated tools with manual review and screen reader testing.
Information architecture
Menu structure, content grouping, section names, site search and the paths to the most common tasks. When the project allows, we validate the structure with card sorting or tree testing with users.
Content
Clarity, freshness, duplication, tone and structure of key pages: whether they answer the questions people actually ask, in the order they ask them.
SEO and performance
Indexing, titles and descriptions, structured data, load speed and Core Web Vitals, and how ready the site is for AI-powered search engines and assistants.
Responsive design
How the site behaves on phones, tablets and desktops, with special attention to mobile, where a large share of most sites' traffic comes from.
What you get
A findings report with screenshots, severity and the WCAG criterion or heuristic that isn't met.
A prioritized list of improvements: quick wins, medium-effort fixes and redesign items.
A proposed information architecture: the sitemap and menu structure.
Wireframes of the main pages, to review structure and hierarchy before visual design.
Content and SEO recommendations for key pages.
An executive presentation for leadership and the teams involved in the site.
How we work
Kickoff: site goals, audiences, key tasks and available analytics.
Expert review of usability, accessibility, content, SEO and performance.
Real users: interviews or task-based testing when the project allows.
Information architecture and wireframes for the proposed structure.
Results presentation and roadmap, with time for questions and adjustments.
From assessment to a new site
The assessment can be the first step of a redesign or a standalone service. If you decide to build, we develop websites, landing pages and e-commerce with accessibility and technical SEO designed in from the start, and prepare them for AI assistants with LLM optimization. Communications, social media and brand content strategy are offered by tresensocial, AVILA®'s sister company within AVILAPRO Group; see how we work together in digital presence.
Experience behind the service
In 2025–2026, as a consulting engagement, we carried out the website assessment and strategy for a university: a user experience evaluation, a WCAG accessibility review, wireframes for the new structure, and the strategy for the site and its communication. See how we work with institutions in education.
Benefits
- Redesign decisions based on evidence, not personal taste.
- A site more people can use, including people with disabilities.
- Fewer barriers that expose your organization to complaints or accessibility policy gaps.
- Key tasks, like requesting information, enrolling or buying, that are easier to complete.
- Content and structure that search engines and AI assistants understand better.
- Wireframes that bring order to the design and development of the new site.
Frequently asked questions
What is WCAG 2.2, and what level should a website meet?
WCAG (Web Content Accessibility Guidelines) are the W3C's guidelines for making web content accessible to people with disabilities. Version 2.2 was published in 2023 and has three levels: A, AA and AAA. Level AA is the usual benchmark in accessibility policies and the target we recommend for most institutional and business websites.
What's the difference between UX and UI?
UX (user experience) is about making the site useful and easy to use: structure, flows, content and tasks. UI (user interface) is the visual layer: colors, typography, buttons and components. An attractive design with poor structure is still hard to use, which is why the assessment starts with UX and ends with wireframes, before visual design.
Is an automated tool enough to check accessibility?
No. Automated tools catch issues like low contrast or images without alt text, but they can't judge whether the alt text describes the image well, whether the reading order makes sense or whether a form can be completed with a keyboard. That's why we combine tools with manual review and screen reader testing.
Why does web accessibility matter for a site that isn't a government site?
Because some of your visitors have a visual, hearing, motor or cognitive disability, temporary or permanent, and a site with barriers shuts them out. Many accessibility improvements, such as clear headings, alt text and well-labeled forms, also help search engines, AI assistants and anyone browsing on a phone.
How long does a UX assessment take?
It depends on the size of the site, how many tasks are reviewed and whether user testing is included. A large institutional site with many sections takes longer than an online store or a landing page. The scope, schedule and deliverables are set out in writing in the proposal before we start.
What are wireframes and what are they for?
They are black-and-white page layouts that show structure, hierarchy and content, without colors or photos. They let your team discuss what goes on each page and in what order before investing in visual design and development. Fixing a wireframe costs far less than fixing a site that's already built.
Does the assessment include SEO?
Yes, on the technical and content side: indexing, titles and descriptions, heading structure, structured data, speed and readiness for AI-powered search. If you then need deeper work, we handle it through our technical SEO and LLM optimization services. Brand content and social media strategy are offered by tresensocial.
Can you assess a web application, not just a website?
Yes. The method applies equally to customer portals, internal systems and SaaS applications: we review key tasks, navigation, forms, error messages and accessibility. For applications with registered users, testing with real users adds a lot of value. Tell us about your project through our contact page.